More Speed: A Bold Display Font for Dynamic Branding Projects
It was a crisp Monday morning when I opened a new brand board for a local coffee shop looking to rebrand. The brief mentioned “energy,” “movement,” and “a modern edge.” I knew right away I wanted to try a display font—something bold and fast-paced. That’s when I reached for More Speed, a racing-inspired typeface I’d recently added to my font library.
The first thing that struck me about More Speed was its sharp, angular edges and dynamic lines. It doesn’t just look fast—it feels like it’s in motion. As a display font, it’s not meant for body copy, but it makes a powerful statement when used for headlines, logos, or short-form brand text. I dropped it into a logo draft for the café’s new identity, and immediately, the design felt more urgent, more alive.
Testing More Speed in Real Brand Applications
After the initial logo mockup, I moved on to packaging design. The client wanted custom coffee bags that stood out on shelves. I placed More Speed on the front label, using its bold weight for the brand name and a lighter sans serif for supporting copy. The contrast worked beautifully—More Speed grabbed attention while the supporting type kept the message clear.
Next, I tested the font in a few other contexts: social media graphics, print flyers, and even a digital hero section for the café’s new website. In every case, the font brought a sense of speed and excitement. It’s not subtle, and that’s exactly what makes it effective for brands that want to stand out. On Instagram posts, the font popped against dark backgrounds. On printed flyers, its sharp edges held up well even at smaller sizes.
How More Speed Shapes Brand Perception
Typography is more than just aesthetics—it shapes how a brand is perceived. More Speed leans into boldness and motion, which made it perfect for a modern café that wanted to feel energetic and approachable. It added a layer of personality without overwhelming the design. The font’s display nature meant it worked best in headlines and logo treatments, not for long-form content, which aligned well with the branding strategy.
One thing I always test with a new font is readability in different contexts. More Speed performed well in large format prints like signage and posters, where its dynamic lines could shine. However, I avoided using it in small-scale applications like business cards unless I could increase the size or simplify the layout. It’s a reminder that not all display fonts are one-size-fits-all.
Font Pairing and Supporting Typography
Every bold display font needs a supporting cast, and More Speed is no exception. I paired it with a clean sans serif for body text and a modern script font for taglines and accents. The contrast between the aggressive lines of More Speed and the softness of the script created a nice visual rhythm that felt balanced and intentional.
When working with a font like this, it’s important to maintain visual hierarchy. I used More Speed only where I needed impact—logo, headlines, and key calls to action. Everything else was handled by the supporting typeface, which kept the design from feeling chaotic.
What to Know Before You Use More Speed
Before committing to any font in a brand system, I always check a few key things: included weights, character sets, file formats, and licensing. More Speed came with a solid range of weights and alternates, which gave me flexibility in design. The multilingual support was a nice bonus, especially since the café had a growing international customer base.
I also tested the font across digital and print formats to make sure it rendered well on screen and in print. One thing I appreciated was how cleanly it exported from design tools like Illustrator and Figma—no jagged edges or rendering issues, even in web mockups.
Practical Recommendations for Client Work
If you’re considering More Speed for a client project, here are a few practical tips:
- Use it as a headline or logo font—it’s not ideal for body copy, but shines in short, impactful text.
- Pair it with a minimalist typeface to balance the visual weight and maintain readability.
- Test it in multiple formats—from business cards to digital banners—to ensure it performs well across mediums.
- Check the licensing if you’re using it for commercial design assets or merchandise. Always confirm usage rights with the foundry or vendor.
In the end, the café loved the new brand identity. The use of More Speed gave the design a bold personality that stood out in a saturated market. It reminded me once again how powerful the right font can be—not just in aesthetics, but in shaping a brand’s voice and visual energy.
Whether you’re working on packaging design, social media graphics, or a brand logo, More Speed is a display font worth testing. It’s not just about how it looks—it’s about how it makes your design feel: fast, fresh, and full of motion.
